The Palma International Boat Show increases national and international promotion with participation in the BOOT and FITUR trade fairs

Next week the Palma International Boat Show will be taking part in two of the biggest international boat shows, the BOOT nautical event held in Düsseldorf and the FITUR tourism fair in Madrid. The aim of the two actions is to promote the next edition of the Palma fair, a very special year as it will be celebrating the 40th anniversary of the event.

Thanks to the collaboration with the Consell de Mallorca, the Palma International Boat Show will have a stand at both events, where it will showcase its exhibits to the thousands of professionals and enthusiasts who visit BOOT and FITUR.

The BOOT fair will take place from 20th to 28th January in Düsseldorf. Considered one of the largest nautical fairs in the world, it will have 16 exhibition halls. Last year it attracted more than 237,000 visitors from over a hundred countries, which is why the organisers of the Palma International Boat Show consider participation in BOOT to be an excellent opportunity to attract new international visitors to the Mallorca event.

For its part, FITUR is one of the must-attend events for world tourism professionals, held in Madrid from the 24th to 28th of January. The Palma International Boat Show will be taking part in this event for the first time, where it will have the chance to present all the new features of the Palma fair, especially those related to its 40th anniversary.

During these months, the PIBS organisers are immersed in the marketing of the fair, which is already well underway thanks to the excellent response from the companies that want to take part in the event, which will be held from the 25th to 28th of April 2024 in Palma’s Moll Vell.

The show is organised by the Institute for Business Innovation of the Balearic Islands (IDI), an entity dependent on the Regional Ministry of Enterprise, Employment and Energy, and the Balearic Yacht Brokers Association (BYBA).